Media Familiarisation Training
On September 27th Louise Coyle, NIRWN’s Policy Officer took part in media Familiarisation Training at BBC Broadcasting House, Belfast. The training ‘Be Seen, Be Heard’ is an initiative to help media outlets in Northern Ireland to access new, female sources of expertise. Louise completed the training so that NIRWN could increase the voice of rural women.
In 2014, four times more male experts than female appeared on major news programmes in the UK. We want news and current affairs programmes to accurately reflect the society they report on. Be Seen, Be Heard has been developed by Susie Brown, Director of Corporate Development at Tourism NI, Politics Plus, Bespoke Communications and Professor Sarah Edge, Centre for Media Research, Ulster University in partnership with BBC and UTV, and sponsored by Ulster University. Bespoke Communications are working in partnership with the broadcasters to introduce more women to media analysis, so that journalists and producers can source the range of opinions and evaluations that they need for their programmes.